You're probably asking what this white powder is?
Simply put, SHGR Snuff is exactly what the name says. We're a tobacco-free, nicotine-free nasal snuff based on a century-old German product popular at festivals and social gatherings, where it is traditionally enjoyed on its own or alongside powdered tobacco snuff.
We've taken that concept and turned it into a modern recreational alternative to tobacco and nicotine products. We combine grape sugar (glucose) with natural flavors and Nixodine™, a non-nicotine compound designed to provide a nicotine-like experience without tobacco or nicotine.
Nasal snuff, you mean like the kind you sniff?
Yes. Powdered nasal snuff has been around for centuries. In 1494, a friar accompanying Columbus on his second voyage documented Indigenous people using tobacco in two ways. The first was smoking it through a cane pipe, the end of which they placed into their mouths. The second involved inhaling powdered tobacco through a pipe directly into the nose—“which purges them very much,” according to the friar. European explorers subsequently adopted both smoking and snuffing, helping spread the practices around the world.
Sugar-based nasal snuff has been around as a tobacco-free alternative for more than a century. Traditionally known as Weißer Schnupftabak (German for white snuff or white nasal snuff), similar products are popularly referred to as Wiesn Koks or Wiesn Pulver in Germany's Oktoberfest tents.
So yes, this little container of white powder is meant to be sniffed. Strange to some, maybe—but people have been enjoying powdered nasal snuff for centuries. SHGR puts a modern spin on that tradition, combining grape sugar, natural flavors and Nixodine™ for a tobacco-free, nicotine-free recreational experience. Take a small amount and enjoy the Nixodine™ experience, with cool mint or wintergreen flavor lingering on the senses.